Sarah Bryce
3 min
Updated: Mar 24
Planning for Usage.
You're ready to start your logo!
You have all kinds of ideas...ones you've seen online, ones you've been doodling on napkins for months......but wait!
Q. What USE are you planning for your logo?
Will it be strictly a web logo (one only viewed on a computer screen) or one you'd like printed in various ways at various sizes?
Logos are GREAT for:
So the next phase of your business branding is learning what will be expected from your print providers. ( using your newly crafted logo design!)
• In your logo order you will receive the standard files for most basic uses. Those are print and web files. JPEG, PNG, and PDF. The sizing for most logos are built in illustrator at 1000 px X 1000 px, or in a shape of a square or rectangle, fit to the edges of your logo design. It can have a background or be transparent.
Customer uses for a print logo:
• This is important to remember if your goal is a logo on a pen!
You may want to order an optional version(s) of your logo for additional uses.
A simplified/alternate version of your logo would be necessary.
Here is an example of a highly detailed logo being translated into embroidery and it looking messy.
The one drawback to embroidering a logo is that the process doesn’t allow for much detail. Of course, that’s made up for by its three-dimensionality, vibrancy, shine, durability, and class, but a lot of designing for embroidery has to do with keeping it simple.
Avoid including small details. Threads make up the entirety of an embroidered logo. Thin lines, subtle patterns, and tiny pieces get lost in the stitching–especially in smaller embroidery designs such as hats, which have a print area of 2” high max (about the length of a thumb).
Sarah Bryce Designs is a woman-owned small business & designer in the Bethany Beach area. Sarah specializes in marketing & design work in both digital and print. www.sarahbrycedesigns.com
See also: My Google Reviews
Contact Sarah for more information. www.sarahbrycedesigns.com