Reasons your leads are not converting to sales are: #1. Unreasonable Expectations for an INSTANT SALE According to a study by Marketing Sherpa, 73% of leads are not ready to buy when they first give you their contact details.There is a sale process that takes time. • 10 touches on average before a lead converts to a sale. • Companies need to find ways to nurture these leads until they are ready to buy, which is known as lead nurturing. #2. Leads Need Fast Follow-up Leads nee