Why your LEADS aren't converting to SALES
Reasons your leads are not converting to sales are:
#1. Unreasonable Expectations for an INSTANT SALE
According to a study by Marketing Sherpa, 73% of leads are not ready to buy when they first give you their contact details.There is a sale process that takes time.
• 10 touches on average before a lead converts to a sale.
• Companies need to find ways to nurture these leads until they are ready to buy, which is known as lead nurturing.
#2. Leads Need Fast Follow-up
Leads need follow-up ideally within the first 5 minutes of receiving. That means setting up a CRM system integrated with Facebook Ads lead form to send leads with an alert. That means calling leads at time when it may not be convenient and filtering through the good, the bad and the ugly!
#3. LEADS need "nurturing"
Not every lead *wants you to call them and they even may not give you their phone # until they get to know you more.( Requesting a phone # AND an email is a must)
That's where a CRM system (Customer Relationship Management )with an auto-drip campaign comes in handy. It's a way to WARM your leads with educating, informing and engaging **first. TRUST MUST BE BUILT.
#4. NOT UNDERSTANDING THE BREAK-DOWN
Marketing leads are at the top of the funnel and Sales leads are lower in the funnel. [makewebetter.com]
Almost 80% of new leads never become sales (MarketingSherpa).
4 out of 5 marketers say that email open rates don't exceed 20%. (hubspot.com)
Leads who are effectively nurtured produce a 20% increase in sales. [Demandgen]
#5. Marketing MORE than pays for itself in TIME
Check the numbers. How many sales do you need to cover your marketing?
Chances are that given enough time,( the sales funnel takes time)
and as your pipeline grows with more contacts, the more sales will convert.