BRAND IDENTITY what that means.
So, what is a "brand identity", you ask?
Brand identity is the face of a brand. It includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand.
So then, what is a "brand identity PACKAGE"?
A branding package is a collection of digital and printed products used to create a uniform image of a brand. It consists of separate branded items united with the same style and ideas.
Consistency is key!
Start with your BRAND concept and Logo.
Your logo is central to your brand identity design. But a clear brand(purpose/goal) should come first, followed by a logo that matches, compliments, and enhances that brand.
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