How Do You Increase Sales if You Don’t Know What to Offer?
Determine Your Customers’ Pain Points | Marketing Strategies
• Knowing what services to offer, how to repackage service, boils down to understanding your audience.
What do they need? How are they struggling, and how can you help them with your product or service?
“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” ~Ross Perot
The easiest way to know what your customers want is to simply ask them.
Offer an incentive to get your customers to tell you what they like and dislike about your products and services. Then use this information to make any necessary adjustments to your offerings.
If you are not already building your email list, start now!
Online surveys can be an effective way to get specific information about current and prospective customers.
How are you going to draw them back in to consider your offer? After they browse products and leave the site, or add the products to their shopping carts but never complete the purchase, the answer is ad retargeting.
Social Selling Efforts
Social Selling is the process of leveraging social media platforms to find and connect with your target audience in order to build and nurture relationships, generate interest in your products, and close more sales.
• Not everyone needs or wants the same thing, so it’s important to cater to a variety of different people.
• Offer lower-priced products for those who are just starting out and more expensive options for those who are looking for premium services.
“Your most unhappy customers are your greatest source of learning.” ~ Bill Gates
The bottom line is that you need to provide value if you want customers to keep coming back!
Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print. www.sarahbrycedesigns.com
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