ENRICH YOUR WEBSITE
~Website UPGRADES and STRATEGIES~
Q. --How do you keep your site growing after it was originally built?
Q. --How do you engage your audience more and keep them on your site longer?
Everything you "add-on" to your site can help target your ideal client.
After the first initial build and launch of your website, there are still great opportunities for growth. It's not over after that initial launch!
Adding function, filling with valuable content, along with great communication and lead capture, is ALL a part of this! As your business grows, you will know what questions and concerns your customers have and can target those areas.
APPS and UPGRADES TO CONSIDER ADDING TO YOUR SITE:
1.) + ADD EXTRA AUTOMATIONS!
KEEP TALKING! Besides your automated email response to your CONTACT FORM, you can add custom responses to clients who 1.) SUBSCRIBE to your newsletter, 2.) USE CHAT, or responses to **ANY FORM you have created on your site.
2.) + ADD LEAD CAPTURE!
DON'T LET THEM GET AWAY! Sometimes a lead capture POP-UP is just what you need to grab that indecisive client's information before they click away!
3.) + ADD YOUR BLOG!
SHOW YOUR EXPERTISE! Keep clients engaged longer, and show your expertise and details on your process by creating valuable content in your own BLOG! Not only this, but you can use BLOGS as Marketing and SHARE and INCREASE SEO.
4.) + ADD VIDEO CONTENT!
ENTERTAIN OR TEACH! Keep clients engaged longer, grab their attention with video content, directly uploaded or linked to your YOUTUBE channel. Did you know creating a YOUTUBE channel/VIDEOS will give you INSTANT SEO results in GOOGLE?
5.) + ADD CUSTOMER REVIEWS!
SHOW CREDIBILITY! Create a REVIEW PAGE along with your APP, and let customers read your reviews on your site without clicking away. Create other links on your site that lead to your REVIEWS page.
6.) + Integrate SQUARE PAYMENT BUTTONS **without upgrading your site to e-commerce.
EMBED BUY NOW BUTTONS! Without upgrading to a e-commerce level site, you can embed SQUARE PAY BUTTONS onto your site, using your SQUARE INVOICING SOFTWARE. Square takes 2.9 % of each sale, like your regular invoice but offers the convenience and early commitment of paying through your website.
7.) + ADD FAQ questions and answers!
OVERCOME OBJECTIONS! Provide a question and answer section to your site, not only to answer commonly asked questions, explain processes, but also to overcome objections and provide your best sales pitch.
8.) + ADD "WEB-STAT" APP!
VISITORS REPORT! Know exactly how visitors are interacting with your site by installing this FREE app (limited version) to analyze your website traffic.
Grow Your Website Over Time! DON'T STOP GROWING AND BUILDING!
Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print. www.sarahbrycedesigns.com
See also: My Google Reviews