Busting Common Myths About Building Your Business Website In Wix.com
Myth#1: All Wix websites look "cheesy" and aren't professional.
This simply is not true. There are hundreds of elegant looking templates to start off any business website and everyone of them can be customized or even built completely from scratch. ( a blank canvas). https://www.wix.com/website/templates. A completely customized Wix website will be unrecognizable from any other website builder. Because it is eye catching, attractive, and high functioning. Since Wix is a drag and drop builder, there is great design freedom to think outside the box, or the grid.
Myth#2: Wix websites have no SEO and won't come up in searches.
WRONG. Wix has SEO integration built into the whole process of building your site. Someone can do this for you, who already knows Wix. Wix even "prompts" you to complete your SEO set-up and Google Connection, your domain connection and so on. It takes time to learn how to write a good page description and use keywords with adding tags and so on. There are also places for SEO to be written for your individual products listed in an online shop. Also, SEO descriptions for your topics in blogs. The tools are ready and available.
John Mueller, Senior Webmaster Trends Analyst at GOOGLE
Myth#3: Wix websites aren't designed to adapt to mobile devices.
Wix websites look great in mobile, and are easy to adapt your design to look clean and eye-catching! A designer can further customize your mobile design for you! Parts of your design can be "hidden" or rearranged, photos can be reshaped, type resized, recolored, and animated elements( movement) can be customized just for mobile.
Myth#4: Wix has NO customer support.
Wix *does offer support but you have to submit a ticket to get either a phone call (within minutes!) or an email response. So there is not a direct phone hot line, but there is a system of help through their "tickets", that you CAN and will get answers to any problems. I have used Wix support enough to know I can get help when needed. https://www.wix.com/support/conversations/category/contact
Myth#5: Wix is *supposed to be 100% FREE.
It *is free to BUILD a wix site. That is true. But to get a professional domain, that is not their long free URL, (which Google does not "rank" in web searches ) you will have to :
1.) Upgrade your site to a Premium Plan. ( So you will have no WIX advertising on your banner)
2.) Purchase a domain. (like you would with any other site builder or CMS system/host.) In fact, Wordpress sites make it quite complicated to get a domain "later on", where as Wix you can build your entire site then "upgrade" and connect domain.
So again, it **is free to open and build a site, try out different templates, take your time....even use the free site with ads, while you are just starting out. It gives you some freedom to LEARN as well, as a break on signing up...but to go professional, it is not free.
Myth#6: A Wix site can be built in an hour.
No, please don't try that. I'd be afraid to see what one might look like. Maybe it could be done? But not well. Or very generic, like many sites you've seen. But a well thought-out, logo-branded website design with business overview, informative, comprehensive, attractive, with SEO page descriptions etc... should take anywhere between 20 and 40 hours depending on how many pages and what functions, forms, upgrades and more!
"Really, I had no idea...."
Myth#7: Wix can't perform special functions like Wordpress "PLUG-INS".
They are not called plug-ins, they are called "APPS" and they do similar functions as plug-ins do. Wix is constantly growing their APP market : https://www.wix.com/app-market and making improvements.
Plus, there is an ever growing number of website-software integrations available that can increase site function. like Jotform and you STILL save money dodging the web developer or even switching to the upper level business Premium subscription.
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Myth#8: It’s so “terrible“ that you can't move your data to another platform.
Not really sure why you'd want to, because you wouldn't know how to edit it anyway! Wix is so very user friendly for editing, rearranging, redesigning....etc. Other platforms/hosting will have a HEAVY learning curve. You will feel the loss of freedom immediately. With a Wix site you can learn to make your own minor edits or call back for an website update order. With a Wix site, you won't pay any "monthly Maintenance fees" to your designer.
Myth#9: There's no benefit in using Wix if I have to hire someone.
Not true considering the savings you will have hiring ONE designer versus a TEAM, minus a web developer/coder, and months of waiting. Waiting 20 to 40 hours for a Wix Site to be customized, versus hours and months to get a custom coded site. Hiring a freelancer to build a Wix site could be in the hundreds (1-4 page) , but most likely in the low 1K-range. You can then "afford" to add other services you would probably need like Logo Brand Design, Google My Business and Facebook Profile Set-up, Business Card/Letter Head design and more! You don't have to wait months either. You can probably get your branding and site done in less than a MONTH!
BIG COMPANIES THAT USE WIX (that would surprise you!)
Yes, other companies have caught on that you can have an attractive, functioning site without paying a fortune.
You pay for what you NEED!
TIP: Don't pay for what you DON'T need!
Businesses such as the logos pictured above, Nike, Coca Cola, Hilton, CBS, Starbucks, Lyft and more.
Contact me so we can start the launch of your business!
Sarah Bryce is a freelance marketing/graphic designer serving Bethany Beach and local coastal towns in Sussex County and beyond. www.sarahbrycedesigns.com
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