Determine Your Customers’ Pain Points | Marketing Strategies

• Knowing what services to offer, how to repackage service, boils down to understanding your audience.

What do they need? How are they struggling, and how can you help them with your product or service?

“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” ~Ross Perot

The easiest way to know what your customers want is to simply ask them.

Customer Re-engagement

Offer an incentive to get your customers to tell you what they like and dislike about your products and services. Then use this information to make any necessary adjustments to your offerings.

Emails Campaigns

If you are not already building your email list, start now!


Online surveys can be an effective way to get specific information about current and prospective customers.

Retargeting Ads

How are you going to draw them back in to consider your offer? After they browse products and leave the site, or add the products to their shopping carts but never complete the purchase, the answer is ad retargeting.

Social Selling Efforts

Social Selling is the process of leveraging social media platforms to find and connect with your target audience in order to build and nurture relationships, generate interest in your products, and close more sales.

• Not everyone needs or wants the same thing, so it’s important to cater to a variety of different people.

• Offer lower-priced products for those who are just starting out and more expensive options for those who are looking for premium services.

“Your most unhappy customers are your greatest source of learning.” ~ Bill Gates

The bottom line is that you need to provide value if you want customers to keep coming back!

Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print.

See also: My Google Reviews

Contact Sarah for more information.

Updated: Mar 28

The Right Balance of Features and Price!

With 110 million websites built Wix is the clear front-runner in the race for website builder dominance!


If you are looking for an "out of the box", "looks expensive, but it's not", customizable site-builder- then WIX is your answer!

This obviously popular website builder boasts the greatest quantity of tools, capabilities, and freedom. It is designer friendly with it's no-code, drag and drop ability, easy customization, SEO tools, and hundreds of templates to choose from. Wix has over 500 mobile-ready templates available on their site. And you can upload custom fonts or choose from the 100 fonts the company offers.





WHAT ABOUT "SEO" of WIX Websites?

There's a lot of opinions going around about SEO ( search engine optimization), but contrary to what rumors still linger, WIX has a SEO Plan that can be implemented and set-up and is excellent! Even GOOGLE'S John Mueller agrees! He was quoted on


If you are a creative person and have the time for the tools"learning curve" in building your WIX site, then YES, a simple site can be accomplished on your own! But ( the big but) if you are looking for a fully functioning site, with creative flair, and a "high-end" look, but you are NOT up to the challenge of this task, it could become quite frustrating.

Saving Money or Time? That is the ultimate question.

The cost of a COMBO Premium and domain in WIX is very budget friendly and leaves room for getting your site build by an professional.


Getting your site built by Sarah Bryce Designs yes, is an investment, but assures you of an attractive, well functioning site delivered in a reasonable amount of time. Price Tiers

There is NO monthly maintenance cost /commitment like agencies charge. Just contact me when you need edits, changes or new pages added.

If your changes are minor and you want to DIY, I have tutorial videos on my website you can follow.


Besides the benefits of hiring an "expert" with the tools and APPS of Wix, Your site will benefit from the integration of the Adobe Creative Cloud programs, such as photoshop, and Indesign & illustrator. If your website package includes your logo, this can give you the benefit of a fully branded and cohesive "high design" look.

Consider having Sarah Bryce Designs handle the design of your WIX website! Preview samples and read customer reviews. Contact me for a quote or any questions you may have.

Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print.

See also: My Google Reviews

Contact Sarah for more information.

Updated: Mar 25

Marketing Tips & Strategies For the Upcoming Season


Partner with Complementary Businesses

Networking requires time and it doesn’t provide instant gratification. But a network is a great strategy and partnering even better! You can use co-branded fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.

Ask For Referrals

No better way to win a new customer is from a past one! Satisfied customers are the best marketing tool. Best of all, it's free. Be sure to ask for reviews or referrals as soon your contract closes, and send a thank you for their business!

Create a Business Blog

Quite often, your clients will do research pertaining to the type of service you provide first. These Google searches could land them on a competitor website! No! We don't want that! Besides the SEO content a business blog will improve your Google ranking, and your customers can have all their questions answered in your blog without even clicking away to another website!

Grow Your Email List

Don't let customer details go missing or forgotten! Keep an organized system of all your contacts and their pertinent details to keep in touch.

Recontact Old Customers

Reach out to past customers, with a note card, a call or an email. Sometimes this small connection can serve as a reminder that you are still there and available to assist with any new challenges that have come up recently.

Build a Social Media Strategy

Having a Facebook presence as well as other platforms, helps other to get to know you and what your business is all about. It's a great opportunity to educate your audience about your product or service and about you as a professional.

Create & Join a Facebook Group

If you haven't done so before, join and become active in Facebook Groups that reach your audience. Share and offer valuable content.

Offer New Customers Discounts

Who doesn't love a good sale, or find extra courage to try something new, if it there's a special savings involved! It can take the edge off your customers “start-up” costs, and show you care and are invested.

Update Your Google My Business Listing

Google is "King", ( or at least has a respected authority ), so be discoverable with a sharp looking Google My Business listing. Make sure your information is filled out and accurate. Explore and use the tools it offers to post logo, cover photos, other photos, products, promotions etc...and fill out your listing fully as you would any profile, to look attractive and professional.

Share Your Business Reviews & Ratings

Credibility is crucially important to new customers who may be hesitant to try your service. Showing off your great reviews can be what cinches the deal!

Update Your Website (DIY)

Keep your website updated and fresh looking. It will help your SEO too! Google recognizes sites with "fresh" content, recent publishing, time-sensitive key-words, and prioritizes its ranking. Keep your website "fresh" by adding new content regularly, revising/updating old content, with updating publishing dates, as well as content with last year's date.

Don't have time? I would love to help assist you in optimizing your brand image!

Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print.

See also: My Google Reviews

Contact Sarah for more information.