The Essential Website Checklist for Local Businesses in Delaware

Why You Need a Professional Website

You need a business, and you need customers to find you. It's not complicated!

If you're a small business owner in Delaware, Sussex County, or Maryland areas such as Salisbury, Berlin or Easton, then having a clear and professional website is one of the best ways to stand out locally.

There's no need for a 25+ page agency-coded website that costs thousands and takes months to build. A minimal 4-page website may be all you need to get started. This includes Home, Services, About, and Contact pages. You can have your site ready in just a couple of weeks!

You can always later add a Gallery, FAQs, Reviews, or a Blog for an extra SEO boost and to build customer trust.

Whether you’re trying to increase visibility, attract more local customers, or appear in “near me” searches, the right content structure matters.

This guide breaks down the essential website pages every business needs — especially if you’re trying to grow online visibility in Delaware or nearby markets.

1. The Homepage (Your Digital First Impression)

TIP: Think of your home page as the table of contents of a book!

Your home page is not a page that you should pack full of long content. It should give a cleanly organized overview of what your website is about, ideally with a striking main image at the top.

It should provide short descriptions or snippets about what visitors will find on the site and show clear navigation, like links or buttons.

For businesses competing locally in Delaware, your homepage should immediately clarify:

• What you do

• Who you serve

• Where you are located (e.g., “Serving Delaware & Maryland’s Eastern Shore”)

  
  

Adding your service area to your homepage helps Google connect your business with local searchers.

2. Services Page (Clear Offerings for Delaware or Maryland Clients)

Keywords that Name Your Services + Location References

Under your headline, include a short overview or paragraph that describes your services. This should contain keywords that a customer might search for on a search engine, such as "window repair," "lawn care services," or "mortgage lender."

Make sure your Services page includes a brief location reference, such as:

• “Website design services for Delaware and Maryland small businesses”

• “Branding packages for local businesses in Sussex County and Salisbury, MD”

  
  

This gets indexed by Google as location-specific content, which improves your local ranking.

3. About Page (Build Local Trust)

Keywords Included in Your Service Training/Background + Location References

Besides giving details of your history, training, and background, mention your area and the businesses or customers you've served. Local customers often want to support businesses near them.

Enhancing your About page with lines like:

• “Proudly serving small businesses across Delaware and the Eastern Shore”

• “Based in Sussex County, Delaware”

  
  

…helps with local SEO and builds trust.

4. Portfolio, Jobs, Galleries, or Samples Page

Keywords in Your Service Experience + Customer Locations

Check a page for Jobs and add a small headline like: Samples of Our Work. Include an overview or paragraph description underneath, mentioning areas served and with service/product keywords.

This helps Google associate your portfolio with your local service area.

5. Contact Page (Easy Ways to Reach You)

How to Reach You + Locations + Map

Your contact page is one of the strongest local SEO signals. Include:

• City + state

• Service area list (e.g., “Serving Dagsboro, Georgetown, Millsboro, Lewes, Rehoboth Beach, and surrounding Delaware communities.”)

• Optional: “Serving Salisbury and Maryland’s Eastern Shore”

• You can mention your area and include a Google map of your location. Additionally, provide your information in the footer of your site.

  
  

6. Testimonials or Reviews

Social Proof Helps Reduce Doubt and Increases Conversions

You can include:

• Customer testimonials

• Google reviews

• Before/after stories

• Video reviews

  
  

Place a few on your home page, but also create a full page dedicated to reviews if you have enough.

7. A Blog or Resources Page

Blogging is One of the Easiest Ways to Improve SEO

Blogging can help you:

• Attract organic traffic

• Showcase your expertise

• Answer questions your customers are already searching for

  
  

Even posting once a month helps grow your online visibility.

8. A FAQ Page (Optional but Highly Effective)

An FAQ Page Helps Answer Common Questions Before Someone Reaches Out

This is great for:

• Pricing questions

• Service timelines

• Policies

• What clients need to prepare

• What makes you different

  
  

Google loves FAQ content — it improves search visibility naturally.

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Your Local Small Business ESSENTIALS Website Checklist:

• ✔ Homepage with Delaware or service-area keywords

• ✔ About page with local business info

• ✔ Services page written for Delaware clients

• ✔ Portfolio featuring regional work

• ✔ Contact page with Delaware location details

• ✔ Blog posts targeting local topics

• ✔ Privacy Policy & Terms

  
  

Most Importantly Include:

Your website should answer clearly:

• What you do

• Who you serve

• Where you are located

• How to get in touch

  
  

These are the ESSENTIALS you need for your website!