What to Include in Your Small Business Website
- Sarah Bryce
- 5 days ago
- 3 min read
Updated: 15 hours ago
The basic Essentials You Need!
You need business and you need customers to find you. It's not complicated!
If you're a small business owner in Delaware, Sussex County, or the surrounding Maryland areas, having a clear and professional website is one of the best ways to stand out locally.
There's no need for a 25+ page agency coded website that costs in the thousands and months to build. A minimal 4 page website may be all you need to get started. ( Home, Services, About and Contact).
You can later add a Gallery, FAQs, Reviews, or a Blog if desired for extra SEO boost and build customer trust. You can have your site ready in just a couple of weeks!
Whether you’re trying to increase visibility, attract more local customers, or appear in “near me” searches, the right content structure matters.
This guide breaks down the essential website pages every business needs — especially if you’re trying to grow online visibility in Delaware or nearby markets.
1. The Homepage (Your Digital First Impression)
TIP: Think of your home page as the table of contents of a book!
Your home page is *not a page that you should pack full of a lot of long content.
It should give a cleanly organized "overview" of what your website is about with a striking main image at the top ( ideally).
It should give short descriptions or a "snippet" about what you will find on the site, and show a clear navigation, like links or buttons.
For businesses competing locally in Delaware, your homepage should immediately clarify:
What you do
Who you serve
Where you are located (ex: “Serving Delaware & Maryland’s Eastern Shore”)
Adding your service area to your homepage helps Google connect your business with local searchers.
2. Services Page (Clear Offerings for Delaware Clients)
Keywords that name your services + Location References
Under your headline include a short overview/paragraph that describes your services and contains key words that a customer might search for on a search engine. Like "window repair", lawn care services, "mortgage lender" etc.
Make sure your Services page includes a brief location reference such as:
“Website design services for Delaware and Maryland small businesses”
“Branding packages for local businesses in Sussex County and Salisbury, MD”
This gets indexed by Google as location-specific content, which improves your local ranking.
3. About Page (Build Local Trust)
Keywords included in your service training/background + Location References
Besides giving details of your history, training and background, mention your area and business or customers you've served. Local customers often want to support businesses near them.
Enhancing your About page with a line like:
“Proudly serving small businesses across Delaware and the Eastern Shore”
“Based in Sussex County, Delaware”
…helps with local SEO and builds trust.
4. Portfolio, Jobs, Galleries or Samples Page
Keywords in your service experience + customer locations
Check a page for Jobs and add a small headline like: Samples of Our Work and an overview/paragraph description underneath, mentioning areas served and with service/product keywords.
This helps Google associate your portfolio with your local service area.
5. Contact Page (Easy Ways to Reach You)
How to reach you + locations + map
Your contact page is one of the strongest local SEO signals.
Include:
City + state
Service area list (ex: “Serving Dagsboro, Georgetown, Millsboro, Lewes, Rehoboth Beach, and surrounding Delaware communities.”)
Optional: “Serving Salisbury and Maryland’s Eastern Shore”
You can mention your area and include a google map of your location and in addition your information on the footer page of your site.
6. Testimonials or Reviews
Social proof helps reduce doubt and increases conversions.
You can include:
Customer testimonials
Google reviews
Before/after stories
Video reviews
Place a few on your home page, but also create a full page dedicated to reviews if you have enough.
7. A Blog or Resources Page
Blogging is one of the easiest ways to:
Improve SEO
Attract organic traffic
Showcase your expertise
Answer questions your customers are already searching
Even posting once a month helps grow your online visibility.
8. A FAQ Page (Optional but Highly Effective)
An FAQ page helps answer common questions before someone reaches out.
Great for:
Pricing questions
Service timelines
Policies
What clients need to prepare
What makes you different
Google loves FAQ content — it improves search visibility naturally.
Your Local Small Business ESSENTIALS Website Checklist:
✔ Homepage with Delaware or service-area keywords
✔ About page with local business info
✔ Services page written for Delaware clients
✔ Portfolio featuring regional work
✔ Contact page with Delaware location details
✔ Blog posts targeting local topics
✔ Privacy Policy & Terms
Most Importantly Include:
Your website should answer clearly:
What you do
Who you serve
Where you are located
How to get in touch
