Turning Your Business into A Brand
Leave a lasting impression through conveying your brand.
What is BRANDING?
Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers.
It conveys the look and feel of your business name through its design, font and color choice. It sums up what your business is all about as it "speaks" your message and is the "language" of your company.
Print Promotion helps build brand awareness and recognition!
Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with its particular product or service.
Brand recognition is the extent to which a consumer can correctly identify your brand based on visual indicators such as logo and colors.
Meeting up with a potential customer and handing them a high quality, well designed business card, can make a lasting impression and cement a connection with your brand!
Branding can be communicated through PRINT DESIGN.
They will take that card or brochure home with them and it will remind them about YOU.
There are many ways to print your brand for others to interact with. It can be as simple as a business card or can even be as a gift with your logo on it, such as a hat.
A print catalog or a flyer is a great way to explain details about a product or service.
Especially if the service requires making a selection from different products and price points. A customer can take marketing with them, it can serve as a reminder, and give them a pressure-free way of looking over what products you provide in order to make an informed decision.
Branded polos, t-shirts, and sweatshirts all are a way to solidifying your brand visually and influence by wearing.
It’s becoming increasingly important for companies to ensure their brand design is conveyed consistently.
Print designs appear on printed media like business cards, billboards or brochures rather than digital spaces like websites. Just like digital designs, the goal of print design is to use visual graphics to communicate a specific message to viewers.
Examples of brand influence through print items are:
Branded packaging, labels and shopping bags
Book covers and interiors
Magazines and newspapers
Greeting cards and invitations
Other ways to spread brand awareness:
Partnering with other local businesses to hold seminar or festivals. By sponsoring local organizations and charities.
A tried and true way of capturing attention by wrapping your car or a vehicle with your business branding. Where ever you go, people will become familiar with your brand!
Everyone loves free stuff and what a better way to spread joy ( and your brand) by giving away free pens, hats, frisbees, cups....etc....at local festivals and events.
What else branding can do for you?
Brand awareness creates association.
It associates actions and products with particular brands, subconsciously encouraging us to replace common words with branded terms. Have you ever call a tissue "Kleenex" or a bandage "Band-Aid"?
Brand awareness builds brand equity.
Brand equity describes a brand’s value, which is determined by consumer experiences with and overall perception of the brand. This can create higher prices due to higher perceived value.
Positive experiences and perception equal positive brand equity.