Choosing to start a business is about seeking freedom.

Did you know? Mascot based logos are more "personable"! If you are deciding on a logo design, consider a mascot logo. So what is a mascot logo? A mascot logo is... a well designed cartoon character with strong connection to the company it represents. You are giving your company more than just an identity, you are giving it a PERSONALITY. It "personifies" the brand... It doesn't just represent the business, it represents: The people, the values and the company's culture. Masco

An illustrative logo can be a great way to stand out from your competition!

Whats an illustrative logo? What's the difference. A logo is a logo right? Nope. There are several different styles or types of logos. All are good, just different! An illustrative logo is a logo which includes a detailed illustration as part of it's entire design. You will be communicating WHAT your company stands for, WHO is your target market, and your logo will be FAR more memorable than a standard logo design. (At least we illustrators like to think so!) There are 2 type

And it's not why you think! I love Chick Fil-A because of their CLEVER advertising. THAT'S IT! Well, Okay, they do have yummy sandwiches too. I was doing a little reading about this and the reason Chick Fil-A went with the cow mascot was simply back in the 1990's their biggest competition was hamburger places within the malls. They were working on billboard ideas and got some inspiration from one of Bart's (Simpson) most noteworthy taglines, "Don't have a cow, man!," which w