Step-By-Step: Logo Design Process
When getting your company logo designed, there are a number of stages to go through.
First, you will receive a free consultation where we will review your "design brief", which is your description of what you, the client, envisions for your logo brand!
This includes a thorough discussion of your: business, service, product, goals, visions, favorite color-themes, styles, favorite fonts, and creative ideas!!
Once you've placed your order this is the process of what you will receive:
THE LOGO DESIGN PROCESS OVERVIEW:
1.) Presentation of logo Concepts/ “ideas” through rough doodle-like sketches. (If a concept is provided, then "rough" digital drafts.)
2.) 1 Logo Choice/ Can combine Ideas from drafts.
3.) Finished Digital Draft/Rendering Presentation.
4.) Client feedback: 2 Free Revisions.
5.) Delivery of file package: (JPEG, PDF, and PNG files.)
STEP 1: Sketches ( Ideas)
After this important discussion, I will begin brainstorming and internet researches for inspiration,/research materials/ and references. The first step is creating sketches. Depending on the type of logo, the first presentation may be drawings "doodles" or digital (font experimenting) , or a combination of sketches and digital fonts, and shared through email.
STEP 2: Sketches to Digital Drafts (1 Logo Choice)
After client reviews the presented logo "ideas", ONE idea is selected. This concept can be a combination from the various sketches into ONE. This one comprehensive/ refined (vector) illustration or digital design will be recreated in Adobe Illustrator.
STEP 3: Color and Finals ( Finished Files, Revisions )
In the your next presentation, the IDEA CHOICE you selected, your logo will include eye catching colors that match and elevate your brand and theme. The final stages of the logo design are finalizing and fine tuning ( 2 free revisions) the final logo choice and its colors. Learn More About Branding Colors
STEP 4: Transfer Final Files (What You Will Receive)
When your logo is just the way you envision it, the final step is receiving your print and web ready files for all the possible uses you can have in the future. This includes, JPEG, PDF, and PNG. Usually, they are sent through DROPBOX because they are larger files. You then can download them! Learn More About digital Files
Below, see actual clients' logo orders from sketch to finish!
TURN A LEAF PUBLISHING:
Customer provided a concept.
Final (last design)
OCEAN GROWN BABIES:
THE PACK PET SERVICES:
RIVER HOUSE B&B:
AFFIRMATIVE LEADERSHIP CONSULTANTS:
Other ways logo branding was used:
SUNSHINE BABY RENTALS:
Branding used in the business website!
HORSES AND HEALING ARTS:
KENTUCKY DERBY DAY:
FINAL LOGO: (Combination of 2 & 3)
Final "word mark" Logo......
Refining the FINAL......
VP CONCRETE AND CURB:
TAKE A STEP:
Final ( Updated)
Branding used in website....
BEYOND SWEET HONEY:
2 CHICKS AND A FARM:
VERSION 1.) FINAL SELECTION for Pet Care LOGO and Produce Farm LOGO:
The logo design process can take a lot of analytical thought and patience, but is worth it!
"I try to make the whole process as easy and fun as possible! I strive to please, and enjoy bringing a client's vision to life!" Sarah ~
Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print. www.sarahbrycedesigns.com
See also: My Google Reviews