Step-By-Step: Logo Design Process

How a brand is born.

Building a business from the ground up can be an exciting adventure, but also a little daunting. One of the first important decisions is naming and branding your business!

Your Logo. How a BRAND is "BORN"!

When getting your company logo designed, there are a number of stages to go through.

First, you will receive a free consultation where we will review your "design brief", which is your description of what you, the client, envisions for your logo brand!

This includes a thorough discussion of your: business, service, product, goals, visions, favorite color-themes, styles, favorite fonts, and creative ideas!!

Once you've placed your order this is the process of what you will receive:

THE LOGO DESIGN PROCESS OVERVIEW:

1.) Presentation of logo Concepts/ “ideas” through rough doodle-like sketches. (If a concept is provided, then "rough" digital drafts.)

2.) 1 Logo Choice/ Can combine Ideas from drafts.

3.) Finished Digital Draft/Rendering Presentation.

4.) Client feedback: 2 Free Revisions.

5.) Delivery of file package: (JPEG, PDF, and PNG files.)

STEP 1: Sketches ( Ideas)

After this important discussion, I will begin brainstorming and internet researches for inspiration,/research materials/ and references. The first step is creating sketches. Depending on the type of logo, the first presentation may be drawings "doodles" or digital (font experimenting) , or a combination of sketches and digital fonts, and shared through email.

STEP 2: Sketches to Digital Drafts (1 Logo Choice)

After client reviews the presented logo "ideas", ONE idea is selected. This concept can be a combination from the various sketches into ONE. This one comprehensive/ refined (vector) illustration or digital design will be recreated in Adobe Illustrator.

STEP 3: Color and Finals ( Finished Files, Revisions )

In the your next presentation, the IDEA CHOICE you selected, your logo will include eye catching colors that match and elevate your brand and theme. The final stages of the logo design are finalizing and fine tuning ( 2 free revisions) the final logo choice and its colors.

STEP 4: Transfer Final Files (What You Will Receive)

When your logo is just the way you envision it, the final step is receiving your print and web ready files for all the possible uses you can have in the future. This includes, JPEG, PDF, and PNG. Usually, they are sent through DROPBOX because they are larger files. You then can download them!

Actual clients' logo orders from sketch to finish!

SANDPIPER HOME WATCH & CONCIERGE SERVICES:

THE PACK PET SERVICES:

RIVER HOUSE B&B:

INNATE CONTRACTING:

Final Choice....

SUNSHINE BABY RENTALS:

Final...

The logo design process can take a lot of analytical thought and patience, but is worth it!

"I try to make the whole process as easy and fun as possible! I strive to please, and enjoy bringing a client's vision to life!" Sarah ~

Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print. www.sarahbrycedesigns.com

See also: My Google Reviews

Contact Sarah for more information. www.sarahbrycedesigns.com