updatedLogow.script2.png
  • Sarah Bryce

Step-By-Step Logo Design Process


When getting your company logo designed, there are a number of stages to go through.


The first step is receiving from the client THE "DESIGN BRIEF", which is a description of what you, the client, wants for your logo brand!

This includes a description of your: business, service, product, goals, visions, favorite color-themes, styles, favorite fonts, and creative ideas!!



STEP 1: Sketches


After this important discussion, I will begin brainstorming and internet researches for inspiration,/research materials/ and references. The first step is creating sketches. Depending on the type of logo, the first presentation may be drawings "doodles" or digital (font experimenting) , or a combination of sketches and digital fonts, and shared through email.

Learn More About Fonts Selections


STEP 1: Sketches to Digital Drafts


After client reviews the presented logo "ideas", ONE idea is selected. This concept can be a combination from the various sketches into ONE. This one comprehensive/ refined (vector) illustration or digital design will be recreated in Adobe Illustrator.


STEP 3: Color and Finals


In the your next presentation, the IDEA CHOICE you selected, your logo will include eye catching colors that match and elevate your brand and theme. The final stages of the logo design are finalizing and fine tuning ( 2 free revisions) the final logo choice and its colors. Learn More About Branding Colors


STEP 4: Transfer Final Files


When your logo is just the way you envision it, the final step is receiving your print and web ready files for all the possible uses you can have in the future. This includes, JPEG, PDF, PNG, and EPS. Usually, they are sent through DROPBOX because they are larger files. You then can download them! Learn More About digital Files


 

Below, you can see a collection of logo orders where you can see the entire logo design process:


EXAMPLES OF

LOGO DESIGN

ORDERS:


Logo process for OCEAN GROWN BABIES.......

Font style can be generally be indicated (script, san serif, serif etc...) but explored more in depth after idea is approved.
 

Logo process for THE PACK PET SERVICES.......


Rough sketches or "doodles" of ideas, is a great way to show a variety of approaches before the investment of time rending in digital programs, or in creating a finished illustration.
 

Logo process for RIVER HOUSE B&B.......


Final Logo.....

A logo branding package, could include a separate WORDMARK design as well as a COMBINATION MARK design, one combined with a custom illustration.

 

Logo process for SEA LION POWER WASH SERVICES......


Final Choice....


 


Logo process for INNATE CONTRACTING.......

Final Choice....


 


Logo process for SUNSHINE BABY RENTALS........

Digital Drafts...

Final...


 

Logo Process for HORSES AND HEALING ARTS.......


 

Logo process for KJM MARKETS.......


 

Logo process for KEKNTUCKY DERBY DAY.......


Digital Drafts......


FINAL LOGO: (Combination of 2 & 3)


 

Wordmark logos, Mongrams, or other logos that are primarily a font, they have a textured effect, or geometric design elements etc....typically will be developed digitally with rough (unrefined) presentations, and then "refined" when the #1 choice is made.


Logo process for CWC Consulting.......



Final:


 

Logo process for RIVER HOUSE .......

Final "word mark" Logo......



 

Logo process for QDC.......



Second ROUND of Digital Drafts/Development.....





Refining the FINAL......


FINAL LOGO:


 

Logo process for FORENSICS FOUND.......



 

Logo process for VP CONCRETE AND CURB.......




 

Logo process for TAKE A STEP.......



 

Logo process for BEYOND SWEET HONEY.......


Illustration and font combination/layout choices....


FINAL 2 LOGOS ( black and white preference):



 

Logo process for 2 CHICKS AND A FARM.......



FINAL SELECTION FOR LOGO:

FINAL SELECTION FOR THEIR SIGN:



The logo design process can take a lot of analytical thought and patience, but is worth it!

There is much to consider in relecting your style, explaining your product and your attracting your audience. But there is nothing more exciting and rewarding than seeing your dream business and life vision being born through your LOGO & BRANDING DESIGN!


"I try to make the whole process as easy and fun as possible! I strive to please, and enjoy bringing a client's vision to life!" Sarah ~

Sarah Bryce is a woman-owned, contracting business in the Bethany Beach, Delaware area. Sarah specializes in design & marketing work through digital and print. www.sarahbrycedesigns.com


See also: My Google Reviews

Contact Sarah for more information. www.sarahbrycedesigns.com


179 views