top of page
Search

CONGRATS, YOU HAVE A WEBSITE!

  • Writer: Sarah Bryce
    Sarah Bryce
  • Aug 11
  • 4 min read

Updated: Nov 7

You've labored... You've stressed... You took the step, and now your site is LIVE.


ree

Q. Now that I have a website, what do I do with it!?


Here’s the truth:


A website is like a storefront. Even the most beautifully designed space won’t bring in customers unless people know it’s there.

So, what can you do to attract more visitors? Here are seven simple, high-impact ways to get eyes on your new site.


7 Ways to Drive More Traffic


1. Share It Everywhere

Don’t be shy — your website should be front and center in your marketing.

  • Add it to your email signature

  • Include it on your social media profiles (Facebook, Instagram, LinkedIn, Pinterest, etc.)

  • Post a “We’re Live!” announcement on your social channels with a direct link

  • Print it on business cards, flyers, or brochures

The more places your URL appears, the more opportunities people have to visit.

ree

2. Share Your Expertise on Social Media

Your social channels should work hand-in-hand with your website. Post tips, tutorials, and success stories on your social pages, and link back to your site for more details. Example: Post a short video answering a customer question, then say, “For more details, check out our full guide here” and link to your blog post.



ree

3. Claim and Optimize Your Google Business Profile

If your business serves local customers, having a Google Business Profile is essential.

  • Add your website link to the profile

  • Keep your hours, photos, and services up to date

  • Encourage happy customers to leave reviews (positive reviews can boost local search rankings)

When someone searches for your service in your area, this profile can help your business stand out.


4.Get Listed on ALL Search Engines and Directories

Google is the big one, but it’s not the only search engine people use. Some customers rely on Bing, Yahoo, DuckDuckGo, or even voice assistants like Alexa and Siri — and those often pull data from multiple directories.

ree
ree
ree

To cover your bases:

  • Claim your Bing Places listing (Bing powers searches in Microsoft products and Alexa)

  • Check your business info on Apple Maps for iPhone and Siri users

  • Submit your site to Yahoo Local, DuckDuckGo, and niche directories in your industry

  • Make sure your business name, address, phone number, and website are exactly the same everywhere (consistency helps with local SEO)

This not only puts you in front of more potential customers but also strengthens your search visibility overall.



5. Use WIX Email Marketing to Stay in Touch

If you have an email list (even a small one), send regular updates to stay on your audience’s radar.Ideas for emails:

  • New blog posts

  • Announcing a sale or promotion

  • Sharing helpful resources or tools

  • Highlighting customer success stories

Always include a clear link back to your website in each email.



6. Collaborate With Others

Partnerships can expand your reach.

  • Exchange guest blog posts with a complementary business

  • Partner on giveaways and link to each other’s sites

  • Cross-promote events or workshops

When you share audiences, you both benefit from increased exposure.


7. Keep Posting Fresh Content on Your Website

Search engines love updated websites. One of the easiest ways to stay fresh is by adding a blog or news section.Write about:

  • Industry tips or FAQs

  • Behind-the-scenes looks at your work

  • Success stories or case studies

  • Seasonal updates or promotions

Regular updates help your site show up in more searches and give visitors a reason to come back.


8. Track and Adjust

Tools like Google Analytics can show you where your traffic is coming from, which pages are most popular, and where visitors drop off.Use that data to:

  • Focus on the traffic sources that work best

  • Update or improve pages that aren’t performing well

  • Spot trends and seasonal patterns in your audience


ree

Your website is more than a digital brochure — it’s a living, growing marketing tool. The more you nurture it with fresh content, strategic sharing, and ongoing promotion, the more it will work for you.



9. Boost Your Reach with Paid Advertising



While organic traffic builds over time, paid ads can help you get in front of the right people faster. You don’t need a massive budget to see results — just the right targeting and messaging. Here are a few popular options:


  • Google Search Ads – Appear at the top of Google when someone searches for your products or services. Great for capturing people who are ready to buy.

  • Google Display Ads – Visual ads that appear on websites, blogs, and apps across Google’s network. Ideal for increasing brand awareness.

  • Social Media Ads – Platforms like Facebook, Instagram, LinkedIn, and Pinterest let you target very specific audiences based on location, interests, and behavior.

  • Bing/Microsoft Ads – Often overlooked, but less competitive (and sometimes cheaper) than Google Ads. Also shows up in Yahoo and MSN searches.

  • Local Service Ads – For certain industries, Google’s Local Service Ads put you right at the top of local searches with a “Google Guaranteed” badge.



Start small, track results, and adjust — even a modest budget can generate leads if you’re strategic.


Don’t just launch your site and take a siesta. Keep the momentum going, and watch your traffic grow!


And if you need help, feel free to reach out!




Sarah Bryce is a woman-owned small business, in Dagsboro, Delaware.Sarah specializes in website, logo, print & marketing subscriptions for startup and established businesses.





bottom of page