Managing Your Facebook Page
Keep your Facebook Page "alive" with engaging content to grow your audience!
What is "Content Marketing"?
Content Marketing is useful , valuable, relevant, and consistent content to attract and retain a clearly defined audience which ultimately may lead to profitable customer action!
YOU CAN POST:
1.) ENGAGING IMAGES
Facebook posts with images get 2.3X more engagement than posts without images. Post images, tell stories, create text content that teaches, entertains, with a quality image (original or copied) that inspires engagement.
2.) SHARED ARTICLES
( or "Curated Content")
Bookmark websites that relate to your content and regularly share informative articles. Simply copy the URL link of the article and create a post in FB, paste, and it will create a thumbnail image. Type over the text link with an excerpt from an article or information you want to highlight.
3.) AN INSPIRING QUOTE.
Google images is a great way to find inspiring quotes. Look for good quality images with quotes, and download them and reshare! Use a free APP like Canva to create your own or Adobe Spark.
4.) Share a MEME
A cartoon, a funny quote, an image with a funny saying, can all be a way to entertain, up-lift and engage your followers.
Posting videos are a big trend and can draw a lot of engagement! Applications such as Canva, Animoto and Adobe Spark, can help you create a quick but engaging "slide show" video of your product or service with the ability for added text, and free background music. Simply download as an MP4 file and upload as a post on Facebook.
6.) Share Your Blog Posts
If you enjoy and already write post blogs on your website, you can definitely use them as content on Facebook! These are great for leading potential customers right to your website. You simply post the link of your published blog article page URL as a post, and rewrite over the text link. You should automatically be given an image thumbnail to create an attractive post!
7.) Share any Post to a Group!
Join Facebook groups that may be interested in your product ( that allow promotion) and share your posts that have received good engagement to an even larger audience, as in your Facebook groups such a small business, or selling groups.
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Sarah Bryce is a freelance marketing/graphic designer serving Bethany Beach and local coastal towns in Sussex County and beyond. www.sarahbrycedesigns.com
See also: My Google Reviews