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  • Writer's pictureSarah Bryce

Why Branding Matters

Your branding is a combination of marketing and advertising that form a cohesive "snapshot" of your company.

1.) Product Authenticity

Branding is the first impression your customers will have of your product or company. It is the combination of marketing and advertising that form a cohesive snapshot of your company.

Customers are more likely to trust a brand when they understand what the direction of the company is and connect to the feeling the brand portrays.

2.) Marketing & Advertising Platform

Your brand is better communicated easily and quickly, with cohesive branding. It gets to the heart of your company and it's message, which communicates to the right people.

3.) Company Value

A company like Starbucks or Apple is more valuable because of branding alone. While a product or service is important, it is the brand that makes the company stand out from the other companies in its industry. It helps sell and qualify your product and its price tag. This can make your service an appealing investment because of its firmly established place in the marketplace.

4.) Loyalty

If a customer has a great experience with your company, your company and brand will be remembered! It will create a relationship, and they will return to your service and become a loyal customer base.

5.) Referrals

A good brand with quality service has no trouble get new business referrals! There is a positive impression among customers and are likely to business with you because of familiarity and former clients you may even recognize! Whether by direct word or a review, word-of-mouth will be your company’s best and most effective advertising technique.


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