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Most people think branding starts with a logo. It actually starts much earlier — with strategy, positioning, and how customers perceive your business.

Agencies have more overhead costs to cover $$$ than freelancers do. When it’s time to invest in branding, website design, marketing, or creative services, one of the biggest questions businesses face is: Q. Should you hire a freelancer or an agency? A. The answer depends on your goals, budget, timeline, and the type of experience you want throughout the project. Both freelancers and agencies can produce excellent results — but they operate very differently. First, let's ask t

What your online business needs to be discovered! What you need is an online presence in multiple places, to push traffic to your website. OVERVIEW: This includes Search Engines, Social Media, Directories, Online ads, and referrals. Maybe you just got your business logo and your website , and a professional look for your business and services. This is *JUST what folks need, and you thought you were finished! If only it was that easy! Opening your business and publishing your

What your colors will "SAY" about your business. What is color psychology?Color psychology explores how colors impact human behavior.

Getting Your Business OFF the Ground... STEP 1: Logo Design! The beginning of your business is your branding, starting with your logo. Your logo identifies you, your brand and communicates what you are all about. So stage one is naming your business and creating your brand logo. A few samples: See: Steps of Logo Design , which explains the designing process. Once your logo is created, that "theme", style, colors, feel...etc....can be carried into the rest of your branding. Su

Make A Difference in Your Part Of the World. Find a meaningful problem to solve. The best ideas come when you find a meaningful problem to solve. As a result, your business endeavors are more likely to be warmly received and create a meaningful impact. Provide a service that isn’t currently being offered. Listening and watch buying trends and hearing others' requests that give greater insight into what the market wants and needs. Offer something that is often asked for, but i

You're new to the world of graphics and discussions of the digital world and how it all comes together on the internet or in the print shop.

The beginning of your business is your branding, starting with your logo.